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Showing posts from January, 2019

How to Improve B2B Lead Generation with Email Marketing?

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When we are into online sales and marketing, we frequently hear about Lead Generation, and lead generation is not only for online sales it needs in direct sales method as well. Leads can be generated via cold calling, stall activity, email list collection, grabbing email ids via software etc. There is a way where we can quickly generate leads either for B2B / B2C leads, and the way in improving leads is pure in Email Marketing!! When it comes to finding & nurturing leads to valuable prospects, email is one of the most powerful marketing tools available. Email marketing is a simple and cost-effective online platform for generating business leads. Ways to Generate Leads From Email Marketing: Collect email database in your targeted segment. Segment your email list for best results. Track your campaign and extract the mail ids who shows interest by viewing the link in your mailer. Create a separate follow-up cycle for the people who showed their in...