Etiquette of drafting an email in Email Marketing:
The fast, flexible and cost-effective way of reaching new
customers and retaining existing customers is Email Marketing.
Compared to traditional marketing efforts, email marketing
in energy saving. Here, we don’t want to pay for print postage or ad space or
any other normally associated cost. However we invest, the only platform to get
the higher in return on investment is Email Marketing.
The perfect email should contain the below mentioned points.
SubjectLine -> When we send a mail the first attraction will get through the subject line, it should be short and crispy and much related to the mail content.
SubjectLine -> When we send a mail the first attraction will get through the subject line, it should be short and crispy and much related to the mail content.
Rules to apply on Subject Line:
o
Subject line should be minimum of 4 to 6 words.
o
Special characters should not be used.
o
Spam keywords are not allowed to be used in
Subject line
o
All the letters should not be in capital
letters.
Addressing -> Even is it a simple mail, it should always be addressed to the person like “Dear Sir/Madam” or “Dear Name of the Person”.
Instead of sending a mail with
Dear Sir/Madam, addressing with name will helps to get more response. “Like
Dear Mr.Peter “
Greetings -> Once addressed the person in the mail saying a greeting will make them warm to read further. “ Like Greetings for the day or as simple as Good Morning/Afternoon/Evening”.
Greetings -> Once addressed the person in the mail saying a greeting will make them warm to read further. “ Like Greetings for the day or as simple as Good Morning/Afternoon/Evening”.
Content
-> The main role in email is holed by
content , how for is the content is interesting the reader will act towards
your mail if you redirected to any site or any link that will be clicked only
when the reader find the content is interesting.
Image andAttachment -> As attachment is optional image is important in Email
Marketing for the better tracking purpose also the look wise it gives pleasant
to the reader to see an image of gif in the mailer.
Signature-> Immediate after your content your name and contact details is must, so
that the recipient will contact you to know more about your mail.
UnsubscribeLink -> If it an bulk mail and sending through an email marketing
platform the unsubscribe link is must.
To know more visit – www.kvmail.com
Contact – 8760444455 | info@kvnmail.com
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